Online Shopping Behavior

Adjei, M. T., Noble, S. M., & Noble, C. H. (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38, 634-653.

Andrews, L., & Bianchi, C. (2013). Consumer Internet purchasing behavior in Chile. Journal of Business Research, 66, 1791-1799.

Amichai-Hamburger, Y., Fine, A., & Goldstein, A. (2004). The impact of Internet interactivity and need for closure on consumer preference. Computers in Human Behavior, 20, 103-117.

Bahr, G. S., & Ford, R. A. (2011). How and why pop-ups don’t work: Pop-up prompted eye movements, user affect and decision making. Computers in Human Behavior, 27, 776-783.

Balabanis, G., Reynolds, N., & Simintiras, A. (2006). Bases of e-store loyalty: Perceived switching barriers and satisfaction. Journal of Business Research, 59, 214-224.

Barkhi, R., Belanger, F., & Hicks, J. (2008). A model of the determinants of purchasing from virtual stores. Journal of Organizational Computing and Electronic Commerce, 18, 177-196.

Bates, B. R., Romina, S., Ahmed, R., & Hopson, D. (2006). The effect of source credibility on consumers' perceptions of the quality of health information on the Internet. Medical Informatics and the Internet in Medicine, 31, 45-52.

Becerra, E. P., & Korgaonkar, P. K. (2011). Effects of trust beliefs on consumers’ online intentions. European Journal of Marketing, 45, 936-962.

Behravan, N., Jamalzadeh, M., Jouya, S. F., & Markhali, A. Y. Z. (2012). The study of factors associated with trust towards customers’ loyalty within online setting. Journal of Applied Sciences, 12, 2312-2318.

Belisle, J. F., & Bodur, H. O. (2010). Avatars as information: Perception of consumers based on their avatars in virtual worlds. Psychology & Marketing, 27, 741-765.

Benedicktus, R. L. (2011). The effects of 3rd party consensus information on service expectations and online trust. Journal of Business Research, 64, 846-853.

Ben Mimoun, M. S., Garnier, M., & Ladwein, R., Benavent, C. (2014). Determinants of e-consumer productivity in product retrieval on a commercial website: An experimental approach. Information & Management, 51, 375-390.

Berger, J., & Iyengar, R. (2013). Communication channels and word of mouth: How the medium shapes the message. Journal of Consumer Research, 40, 567-579.

Bhatt, G. (2004). Bringing virtual reality for commercial Web sites. International Journal of Human-Computer Studies, 60, 1-15.

Bhatnagar, A., & Ghose, S. (2004). Online information search termination patterns across product categories and consumer demographics. Journal of Retailing, 80, 221-228.

Bigné-Alcañiz, E., Ruiz-Mafé, C., Aldás-Manzano, J., & Sanz-Blas, S. (2008). Influence of online shopping information dependency and innovativeness on Internet shopping adoption. Online Information Review, 32, 648-667.

Bosnjak, M., Galesic, M., & Tuten, T. (2007). Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach. Journal of Business Research, 60, 597-605.

Brengman, M., Geuens, M., Weijters, B., Smith, S. M., & Swinyard, W. R. (2005). Segmenting Internet shoppers based on their Web-usage-related lifestyle: A cross-cultural validation. Journal of Business Research, 58, 79-88.

Bridges, E., & Florsheim, R. (2008). Hedonic and utilitarian shopping goals: The online experience. Journal of Business Research, 61, 309-314.

Casalo, L. V., Flavian, C., & Guinaliu, M. (2007). The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a Website. Journal of Marketing Communications, 13, 1-17.

Cases, A. (2002). Perceived risk and risk-reduction strategies in Internet shopping. The International Review of Retail, Distribution and Consumer Research, 12, 375-394.

Castańeda, J. A. (2011). Relationship between customer satisfaction and loyalty on the Internet. Journal of Business and Psychology, 26, 371-383.

Catterall, M., & Maclaran, P. (2002). Researching consumers in virtual worlds: A cyberspace odyssey. Journal of Consumer Behavior, 1, 228-237.

Celuch, K., Goodwin, S., & Taylor, S. A. (2007). Understanding small scale industrial user Internet purchase and information management intentions: A test of two attitude models. Industrial Marketing Management, 36, 109-120.

Chan, K., & Fang, W. (2007). Use of the Internet and traditional media among young people. Young Consumers, 8, 244-256.

Chan, K. W., & Li, S. Y. (2010). Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Journal of Business Research, 63, 1033-1040.

Chang, C.-C. (2008). Choice, perceived control, and customer satisfaction: The psychology of online service recovery. CyberPsychology & Behavior, 11, 321-328.

Chang, C.-C., & Chin, T.-C. (2011). Comparing consumer complaint responses to online and offline environment. Internet Research, 21, 124-137.

Chang, C. C., & Tseng, A. H. (2014). The post-purchase communication strategies for supporting online impulse buying. Computers in Human Behavior, 39, 393-403.

Chang, H. H., & Chen, S. W. (2008). The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator. Computers in Human Behavior, 24, p.2927-p.2944.

Chang, H. H., Lai, M.-K., & Hsu, C.-H. (2012). Recovery of online service: Perceived justice and transaction frequency. Computer in Human Behavior, 28, 2199-2208.

Chang, H. H., & Wang, H.-W. (2011). The moderating effect of customer perceived value on online shopping behaviour. Online Information Review, 35, 333-359.

Chang, H.-H., Rizal, H., & Amin, H. (2013). The determinants of consumer behavior towards email advertisement. Internet Research, 23, 316-337.

Chang, Y.-P., Dong, X.-B., & Sun, W. (2014). Influence of characteristics of the Internet of things on consumer purchase intention. Social Behavior and Personality, 42, 321-330.

Chattaraman, V., Kwon, W.-S., & Gilbert, J. E. (2012). Virtual agents in retail web sites: Benefits of simulated social interaction for older users. Computers in Human Behavior, 28, 2055-2066.

Chatzidakis, A., & Mitussis, D. (2007). Computer ethics and consumer ethics: The impact of the Internet on consumers' ethical decision-making process. Journal of Consumer Behaviour, 6, 305-320.

Chen, C.-W. D., & Cheng, C.-Y. J. (2009). Understanding consumer intention in online shopping: A respecification and validation of the DeLone and McLean model. Behaviour & Information Technology, 28, 335-345.

Chen, H.-L. (2009). Consumer risk perception and addictive consumption behavior. Social Behavior & Personality, 37, 767-780.

Chen, I.-C., & Hu, S.-C. (2012). Gender differences in shoppers’ behavioural reactions to ultra-low price tags at online merchants. Electronic Commerce Research, 12, 485-504.

Chen, J. V., Ross, W. H., Yen, D. C., & Akhapon, L. (2009). The effect of types of banner ad, web localization, and customer involvement on Internet users' attitudes. CyberPsychology & Behavior, 12, 71-73.

Chen, M., Ma, Q., Li, M., Dai, S., Wang, X., & Shu, L. (2010). The neural and psychological basis of herding in purchasing books online: An event related potential study. Cyberpsychology, Behavior, and Social Networking, 13, 321-328.

Chen, M.-F., & Lu, T.-Y. (2011). Modeling e-coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions. Internet Research, 21, 508-526.

Chen, S.-H., & Lee, K.-P. (2008). The role of personality traits and perceived values in persuasion: An elaboration likelihood model perspective on online shopping. Social Behavior and Personality, 36, 1379-1400.

Chen, Y., Yan, X., Fan, W., & Gordon, M. (2015). The joint moderating role of trust propensity and gender on consumers’ online shopping behavior. Computers in Human Behavior, 43, 272-283.

Chen, Y.-C., Shang, R.-A., & Kao, C.-Y. (2009). The effects of information overload on consumers’ subjective state towards buying decision in the Internet shopping environment. Electronic Commerce Research and Applications, 8, 48-58.

Chen, Y.-F. (2008). Herd behavior in purchasing books online. Computers in Human Behavior, 24, 1977-1992.

Chen,Y.-F., & Wang, Y.-J. (2010). Effect of herd cues and product involvement on bidder online choices. Cyberpsychology, Behavior, and Social Networking, 13, 423-428.

Chen, Y.-Y. (2012). Why do consumers go Internet shopping again? Understanding the antecedents of repurchase intention. Journal of Organizational Computing and Electronic Commerce, 22, 38-63.

Cheng, F.-F., Wu, C.-S., & Lin, H.-H. (2014). Reducing the influence of framing on Internet consumers’ decisions: The role of elaboration. Computers in Human Behavior, 37, 56-63.

Cheng, F. F.,  Wu, C. S., & Yen, D. C. (2009). The effect of online store atmosphere on consumer's emotional responses: An experimental study of music and colour. Behaviour & Information Technology, 28, 323-334.

Cheng, H.-H., & Huang, S.-W. (2013). Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior. International Journal of Information Management, 33, 185-198.

Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18, 229-247.

Cheung, R., (2014). The influence of electronic word-of-mouth on information adoption in online customer communities. Global Economic Review: Perspectives on East Asian Economies and Industries, 43, 42-57.

Chiagouris, L., & Ray, I. (2010). Customers on the web are not all created equal: The moderating role of Internet shopping experience. International Review of Retail, Distribution and Consumer Research, 20, 251-271.

Chiang, I.-P., & Hsieh, C.-H. (2011). Exploring impacts of blog marketing on consumers. Social Behavior and Personality, 39, 1245-1250.

Chinchanachokchai, S., Duff, B. R., & Sar, S. (2015). The effect of multitasking on time perception, enjoyment, and ad evaluation. Computers in Human Behavior, 45, 185-191.

Chiou, J.-S., & Ting, C.-C. (2011). Will you spend more money and time on Internet shopping when the product and situation are right? Computers in Human Behavior, 27, 203-208.

Chiu, C.-M., Chang, C.-C., Cheng, H.-L., & Fang, Y.-H. (2009). Determinants of customer repurchase intention in online shopping. Online Information Review, 33, 761-784.

Chiu, C.-M., Lin, H.-Y., Sun, S.-Y., & Hsu, M.-H. (2009). Understanding customers' loyalty intentions towards online shopping: An integration of technology acceptance model and fairness theory. Behaviour & Information Technology, 28, 347-360.

Chiu, S.-P., Chou, H.-W., & Chiu, C.-M. (2013). The antecedents of buyers’ perceived justice in online markets. CyberPsychology, Behavior, and Social Networking, 16, 536-542.

Chiou, J.-S., & Pan, L.-Y. (2009). Antecedents of Internet retailing loyalty: Differences between heavy versus light shoppers. Journal of Business & Psychology, 24, 327-339.

Cho, C., Kang, L., & Cheon, H. J. (2006). Online shopping hesitation. CyberPsychology & Behavior, 9, 261-274.

Cho, H., & Schwarz, N. (2012). I like your product when I like my photo: Misattribution using interactive virtual mirrors. Journal of Interactive Marketing, 26, 235-243.

Chu, J. H., Arce-Urriza, M., Cebollada-Calvo, J. J., & Chintagunta, P. K. (2010). An empirical analysis of shopping behavior across online and offline channels for grocery products the moderating effects of household and product characteristics. Journal of Interactive Marketing, 24, 251-268.

Claes, L., Muller, A., Norre, J., Van Assche, L., Wonderlich, S., & Mitchell, J. E. (2012). The relationship among compulsive buying, compulsive Internet use and temperament in a sample of female patients with eating disorders. European Eating Disorders Review, 20, 126-131.

Close, A. G., & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers' online shopping cart use. Journal of Business Research, 63, 986-992.

Constantinides, E., Lorenzo-Romero, C., & Go´mez, M. A. (2010). Effects of web experience on consumer choice: A multicultural approach. Internet Research, 20, 188-209.

Cook, J. E., & Attari, S. Z. (2012). Paying for what was free: Lessons from the New York Times paywall. CyberPsychology, Behavior, and Social Networking, 15, 682-687.

Crespo, A. H., del Bosque, I. R., & de los Salmones Sa´nchez, M. M. G. (2009). The influence of perceived risk on Internet shopping behavior: A multidimensional perspective. Journal of Risk Research, 12, 259-277.

Darley, W. K., Blankson, C., & Luethge, D. J. (2010). Toward an Integrated framework for online consumer behavior and decision making process: A review. Psychology & Marketing, 27, 94-116.

Das, S., Echambadi, R., McCardle, M., Luckett, M. (2003). The effect of interpersonal trust, need for cognition, and social loneliness on shopping, information seeking and surfing on the Web. Marketing Letters, 14, 185-202.

Delafrooz, N., Paim, L. H., Haron, S. H., Sidin, S. M., & Khatibi, A. (2009). Factors affecting students’ attitude toward online shopping. African Journal of Business Management, 3, 200-209.

Delafrooz, N., Paim, L. H., & Khatibi, A. (2009). Developing an instrument for measurement of attitude toward online shopping. European Journal of Social Sciences, 7, 166-177.

Dellarocas, C. (2006). Strategic manipulation of Internet opinion forums: Implications for consumers and firms. Management Science, 52, 1577-1593.

Demangeot, C., & Broderick, A. J. (2010). Consumer perceptions of online shopping environments: A Gestalt approach. Psychology & Marketing, 27, 117-140.

Denegri-Knott, J. (2006). Consumers behaving badly: Deviation or innovation? Power struggles on the web. Journal of Consumer Behaviour, 5, 82-94.

Dennis, C., Merrilees, B., Jayawardhena, C., & Wright, L. T. (2009). E-consumer behavior. European Journal of Marketing, 43, 1121-1139.

de Valck, K., van Bruggen, G., & Wierenga, B. (2009). Virtual communities: A marketing perspective. Decision Support Systems, 47, 185-203.

Dittmar, H., Long, K., & Meek, R. (2004). Buying on the Internet: Gender differences in on-line and conventional buying motivation. Sex Roles, 50, 423-444.

Doh, S.-J., & Hwang, J.-S. (2009). How consumers evaluate eWOM (electronic word-of-mouth) messages. CyberPsychology & Behavior, 12, 193-197.

Donthu, N., & Garcia, A. (1999). The Internet Shopper. Journal of Advertising Research, 39(3), 52-58.

Doong, H.-S., Wang, H.-C., & Foxall, G. R. (2011). An investigation of consumers’ webstore shopping: A view of click-and-mortar company. International Journal of Information Management, 31, 210-216.

Dou, X., Walden, J. A., Lee, S., & Lee, J. Y. (2012). Does source matter? Examining source effects in online product reviews. Computers in Human Behavior , 28, 1555-1563.

Dutta, S., & Bhowmick, S. (2009). Consumer responses to offline and online low price signals: The role of cognitive elaboration. Journal of Business Research, 62, 629-635.

Eisingerich, A. B., Chun, H. H., Liu, Y., Jia, H. M., & Bell, S. J. (2015). Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth. Journal of Consumer Psychologym, 25, 120-128.

Englis, B. G., Solomon, M. R., & Danskin, P. (2005). Web-based consumer research. In C. P. Haugtvedt,  K. A. Machleit, & R. F. Yalch (EdS.), Online consumer psychology: Understanding and influencing consumer behavior in the virtual world (pp. 491-509). Mahwah, NJ: Erlbaum.

Ethier, J., Hadaya, P., Talbot, J., & Cadieux, J. (2008). Interface design and emotions experienced on B2C Web sites: Empirical testing of a research model. Computers in Human Behavior, 24, p.2771-p.2791.

Fan, Q., Lee, J. Y., & Park, Y. R. (2009). Do online social networks in international regions function the same or differently? Based on Korean and US social network customers. Journal of Korea Trade, 13, 89-110.

Fang, Y.-H. (2012). Does online interactivity matter? Exploring the role of interactivity strategies in consumer decision making. Computers in Human Behavior, 28, 1790-1804.

Flavián, C., Guinaliu, M., & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on Website loyalty. Information & Management, 43, 1-14.

Flores, W., Chen, J.-C. V., & Ross, W. H. (2014). The effect of variations in banner ad, type of product, website context, and language of advertising on Internet users’ attitudes. Computers in Human Behavior, 31, 37-47.

Frambach, R. T., Roest, H. C. A., & Krishnan, T. V. (2009). The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process. Journal of Interactive Marketing, 21, 26-41.

Freathy, P., & Calderwood, E. (2013). The impact of Internet adoption upon the shopping behaviour of island residents. Journal of Retailing and Consumer Services, 20, 111-119.

Frost, D., Goode, S., & Hart, D. (2010). Individualist and collectivist factors affecting online repurchase intentions. Internet Research, 20, 6-28.

Ganesh, J., Reynolds, K. E., Luckett, M., & Pomirleanu, N. (2010). Online shopper motivations, and e-store attributes: An examination of online patronage behavior and shopper typologies. Journal of Retailing, 86, 106-115.

Girard, T., Korgaonkar, P., & Silverblatt, R. (2003). Relationship of type of product, shopping orientations, and demographics with preference for shopping on the Internet. Journal of Business & Psychology, 18, 101-120.

Goby, V. P. (2006). Online purchases in an infocomm sophisticated society. CyberPsychology & Behavior, 9, 423-431.

Golan, G. J., &  Zaidner, L. (2008). Creative strategies in viral advertising: An application of Taylor's Six-Segment Message Strategy Wheel. Journal of Computer-Mediated Communication, 13, 959-972.

Grazioli, S. (2004). Where did they go wrong? An analysis of the failure of knowledgeable Internet consumers to detect deception over the Internet. Group Decision and Negotiation, 13, 149-172.

Gruber, T., Szmigin, I., Reppel, A. E., & Voss, R. (2008). Designing and conducting online interviews to investigate interesting consumer phenomena. Qualitative Marker Research: An International Journal, 11, 256-274.

Gupta, S., & Kim, H.-W. (2010). Value-driven Internet shopping: The mental accounting theory perspective. Psychology & Marketing, 27, 13-35.

Gupta, S., Kim, H.-W., & Shin, S.-J. (2010). Converting virtual community members into online buyers. Cyberpsychology, Behavior, and Social Networking, 13, 513-520.

Guo, Y. M., & Poole, M. S. (2009). Antecedents of flow in online shopping: A test of alternative models. Information Systems Journal, 19, 369-390.

Ha, H.-Y., Muthaly, S. K., & Akamavi, R. K. (2010). Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers. European Journal of Marketing, 44, 874-904.

Hand, C., Riley, F. D., Harris, P., Singh, J., & Rettie, R. (2009). Online grocery shopping: The influence of situational factors. European Journal of Marketing, 43, 1205-1219.

Hansen, T., Jensen, J. M., & Solgaard, H. S. (2004). Predicting online grocery buying intention: A comparison of the theory of reasoned action and the theory of planned behavior. International Journal of Information Management, 24, 539-550.

Harridge-March, S. (2006). Can the building of trust overcome consumer perceived risk online? Marketing Intelligence & Planning, 24, 746-761.

Hassanein, K., & Head, M. (2005). The impact of infusing social presence in the Web interface: An investigation across product types. International Journal of Electronic Commerce, 10, 31-55.

Hausman, A. V., & Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62, 5-13.

Hayne, S. C., Bugbee, B., & Wang, H. (2010). Bidder behaviours on eBay: Collectibles and commodities. Electronic Markets, 20, 95-104.

Henry, P. (2005). Is the Internet empowering consumers to make better decisions, or strengthening marketers' potential to persuade? In C. P. Haugtvedt,  K. A. Machleit, & R. F. Yalch (EdS.), Online consumer psychology: Understanding and influencing consumer behavior in the virtual world (pp. 345-360). Mahwah, NJ: Erlbaum.

Hernández, B., Jiménez, J., & Martín, M. J. (2009). The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers. Interacting with Computers, 21, 146-156.

Hernández, B., Jiménez, J., & Martín, M. J. (2010). Customer behavior in electronic commerce: The moderating effect of e-purchasing experience. Journal of Business Research, 63, 964-971.

Hernández, B., Jiménez, J., & Martín, M. J. (2011). Age, gender and income: Do they really moderate online shopping behaviour? Online Information Review, 35, 113-133.

Hernandez-Ortega, B., Jimenez-Martinez, J., & Martin-DeHoyos, M. J. (2008). Differences between potential new and experienced e-customers - Analysis of e-purchasing behaviour. Internet Research, 18, 248-265.

Herrero Crespo, A., & del Bosque, I. R. (2008). The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour. Computers in Human Behavior, 24, p.2830-p.2847.

Hill, W. W., & Beatty, S. E. (2011). A model of adolescents' online consumer self-efficacy (OCSE). Journal of Business Research, 64, 1025-1033.

Hill, W. W., Beatty, S. E., & Walsh, G. (2013). A segmentation of adolescent online users and shoppers. Journal of Services Marketing, 27, 347-360.

Hinsch, C., & Sheldon, K. M. (2013). The impact of frequent social Internet consumption: Increased procrastination and lower life satisfaction. Journal of Consumer Behaviour, 12, 496-505.

Ho, H.-F. (2014). The effects of controlling visual attention to handbags for women in online shops: Evidence from eye movements. Computers in Human Behavior, 30, 146-152.

Ho, J. Y. C., & Dempsey, M. (2010). Viral marketing: Motivations to forward online content. Journal of Business Research, 63, 1000-1006.

Holloway, B. B., & Beatty, S. E. (2008). Satisfiers and dissatisfiers in the online environment: A critical incident assessment. Journal of Service Research, 10, 347-364.

Holt, T. J. (2012). Examining the forces shaping cybercrime markets online. Social Science Computer Review, 31, 165-177.


Hong, S., & Sun Park, H. (2012). Computer-mediated persuasion in online reviews: Statistical versus narrative evidence. Computers in Human Behavior, 28, 906-919.


Hsieh, J.-K., Hsieh, Y.-C., Chiu, H.-C., & Feng, Y.-C. (2012). Post-adoption switching behavior for online service substitutes: A perspective of the push–pull–mooring framework. Computers in Human Behavior, 28, 1912-1920.


Hsieh, P.-L. (2012). Why e-return services fail: A psychological contract violation approach. CyberPsychology, Behavior, and Social Networking, 15, 655-662.

Hsieh, Y.-C., & Chen, K.-H. (2011). How different information types affect viewer’s attention on Internet advertising. Computers in Human Behavior, 27, 935-945.

Hsu, C., & Lu, H. (2007). Consumer behavior in online game communities: A motivational factor perspective. Computers in Human Behavior, 23, 1642-1659.

Hsu, C.-L., Chang, K.-C., & Chen,  M.-C. (2012). Flow experience and Internet shopping behavior: Investigating the moderating effect of consumer characteristics. Systems Research and Behavioral Science, 29, 317-332.

Hsu, H.-C., & Liu, W.-L. (2011). Using decoy effects to influence an online brand choice: The role of price–quality trade-offs. CyberPsychology, Behavior, and Social Networking, 14, 235-239.

Hsu, M,. Yen, C., Chiu, C., & Chang, C. (2006).  A longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior. International Journal of Human-Computer Studies, 64, 889-904.

Hsu, M.-H., Chang, C.-M., Chu, K.-K., & Lee, Y.-J. (2014). Determinants of repurchase intention in online group-buying: The perspectives of DeLone & McLean IS success model and trust. Computers in Human Behavior, 36, 234-245.

Hsu, M.-H., Chang, C.-M., & Chuang, L. W. (2015). Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan. International Journal of Information Management, 35, 45-56.

Hsu, M. H., Chuang, L. W., & Hsu, C. S. (2014). Understanding online shopping intention: The roles of four types of trust and their antecedents. Internet Research, 24, 332-352.

Huang, C.-H., & Min, J. C. H. (2007). A research note of online bidders' conformity. Social Behavior and Personality, 35, 1033-1034.

Huang, J.-H., & Yang, Y.-C. (2010). Gender differences in adolescents’ online shopping motivations. African Journal of Business Management, 4, 849-857.

Huang, J.-H., & Yang, Y.-C. (2010). The relationship between personality traits and online shopping motivations. Social Behavior and Personality, 38, 673-680.

Huang, P., Lurie, N. H., & Mitra, S. (2009). Searching for experience on the web: An empirical examination of consumer behavior for search and experience goods. Journal of Marketing, 73, 55-69.

Huang, X., & Finch, B. J. (2010). Satisfaction and dissatisfaction in online auctions: An empirical analysis. International Journal of Quality & Reliability Management, 27, 878-892.

Huang, Y. K., & Yang, W. I. (2011). The effects of electronic word-of-mouth messages, psychological endowment and anticipated regret on online bidding behavior. Expert Systems with Applications, 38, 4215-4221.

Hui, T., & Wan, D. (2007). Factors affecting Internet shopping behaviour in Singapore: Gender and educational issues. International Journal of Consumer Studies, 31, 310-316.

Hui, T.-K., & Wan, D. (2009). Who are the online grocers? The Service Industries Journal, 29, 1479-1489.

Hung, S.-W., Cheng, M.-J., & Chen, P.-C. (2012). Reexamining the factors for trust in cultivating online customer repurchase intentions: The moderating effect of perceived waiting. International Journal of Human-Computer Interaction, 28, 666-677.

Hunter, K., & Kemp, S. (2004). The personality of e-commerce investors. Journal of Economic Psychology, 25, 529-537.

Hwang, J., Lee, B. G., & Kim, K.Y. (2014). Information asymmetry, social networking site word of mouth, and mobility effects on social commerce in Korea. CyberPsychology, Behavior, and Social Networking, 17, 117-124.

Hyun Jin, C., & Villegas, J. (2007). Consumer responses to advertising on the Internet: The effect of individual difference on ambivalence and avoidance. CyberPsychology & Behavior, 10, 258-266.


Izquierdo-Yusta, A., Martinez-Ruiz, M. P., & Alvarez-Herranz, A. (2014). What differentiates Internet shoppers from Internet surfers? Service Industries Journal, 34, 530-549.


Jarvelainen, J. (2007). Online purchase intentions: An empirical testing of a multiple-theory model. Journal of Organizational Computing and Electronic Commerce, 17, 53-74.


Jai, T.-M., Burns, L. D., & King, N. J. (2013). The effect of behavioral tracking practices on consumers’ shopping evaluations and repurchase intention toward trusted online retailers. Computers in Human Behavior, 29, 901-909.


Jayawardhena, C., & Wright, L. T. (2009). An empirical investigation into e-shopping excitement: Antecedents and effects. European Journal of Marketing, 43, 1171-1187.


Jin, S.-A. A., & Lee, K. M. (2010). The influence of regulatory fit and interactivity on brand satisfaction and trust in e-health marketing inside 3D virtual worlds (Second Life). CyberPsychology, Behavior, and Social Networking, 13, 673-680.


Jung, J. M., Min, K. S., & Kellaris, J. J. (2011). The games people play: How the entertainment value of online ads helps or harms persuasion. Psychology & Marketing, 28, 661-681.

Kai H. L., Choon, L. S., Matthew, K. O. L., & Izak, B. (2006). Do I trust you online, and if so, will I buy? An empirical study of two trust-building strategies. Journal of Management Information Systems, 23, 233-266.

Kaiser, C., & Bodendorf, F. (2012). Mining consumer dialog in online forums. Internet Research, 22, 275-297.

Kamins, M. A., Noy, A., Steinhart, Y., & Mazursky, D. (2011). The effect of social cues on sniping behavior in Internet auctions: Field evidence and a lab experiment. Journal of Interactive Marketing, 25, 241-250.

Kang, H., Hahn, M., Fortin, D. R., Hyun, Y. J., & Eom, Y. (2006). Effects of perceived behavioral control on the consumer usage intention of e-coupons. Psychology & Marketing, 23, 841-864.

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Keeling, K., McGoldrick, P., & Beatty, S. (2010). Avatars as salespeople: Communication style, trust, and intentions. Journal of Business Research, 63, 793-800.

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